How to Make Sure That Your Message Lands with Your Potential Audience


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I often meet people who avoid writing because they don’t think they’re any good at it. 

That’s a shame because it’s usually a case of having been told this when they’re young and impressionable, without enough moxie to reject the negative feedback they’re getting, with the consequence of limiting themselves – sometimes for the rest of their life.

This matters because there’s a world of opportunity out there for people who can communicate with their audience in a meaningful and impactful way. 

I was someone who went for a very long time without getting the book written that I’d been hankering to write for years. 

In fact it wasn’t until I’d been toying with the idea of writing a book for 5 years that I stumbled on a strategy that made it easy for me to get my thoughts organised, and to express them in a way that made it easy for my existing and potential clients to connect with me. 

Now, what I’m sharing with you here is the strategy that made it possible for me to get a book written, and to go on to develop a lucrative business out of the boost to my credibility and my profile that comes with being a published author. I take you through this comprehensively if you sign up for any of my programs, so keep that in mind as you read on.

 My Number 1 Proven Content Writing Strategy:

To start with, I want you to recognise that you’re more open to receive a piece of information – if it addresses the learning style that you’re most comfortable apprehending the world with. 

Let’s try something out that will help you to understand where I’m coming from here. 

What I want you to do is read the four sentences below and see which one ‘speaks’ to you: 

1. I’m writing this blog post so that you can see that there’s an easier way to get your content out of your head and on to the page so that you can raise your profile and position yourself as an expert without having to pay a fortune to a PR agency or marketing expert to get your message out there. 

2. What you’ll come out with after reading this post is a strategy to get your content out of your head and on to the page, and an understanding of the four key learning styles your potential audience will be approaching your content with. 

3. To make this work for you, you’ll need to be prepared to try something different and possibly feel a bit awkward as you get used to this new way of accessing and organising the material you want to get out into the marketplace. 

4. I know how hard it can be to push through the awkwardness of changing something you’ve been doing since you were a kid, but I also know that I would never have gotten my book written and been able to leverage the status of published author to grow my business exponentially, if I wasn’t prepared to push through the awkwardness and change. 

So what you’ve got above are sentences that address the four main learning styles. 

Number 1 is a sentence that will resonate with Why learners. They will unconsciously be looking for words that answer a question like – WHY DO I WANT TO KNOW THIS INFORMATION? 

Number 2 is a sentence that will resonate with What learners. They will unconsciously be looking for a sentence that addresses a question like WHAT WILL I FIND OUT WHEN I READ THIS POST? 

Number 3 is a sentence that will resonate with How learners. They will unconsciously be looking for a sentence that addresses a question like – HOW DO I MAKE THIS WORK FOR ME? And 

Number 4 is a sentence that will resonate with What If learners. They will unconsciously be looking for a sentence that addresses a question like – WHAT IF I DON’T BOTHER TO GIVE THIS A TRY AND JUST KEEP GOING ON AS I AM? 

When I start my writing clients off on the journey of becoming a published author I get them to ask themselves the Why, What, How, and What If questions about their book as a whole, and then about each chapter as well. Doing this properly not only structures their content in their book in a way that will attract their potential audience no matter what learning style they favour, but also digs up content they have in their own head that might otherwise never be exposed. In other words, it’s a much richer book, or blog post, or speech if you use the learning styles approach to structuring your content. 

Happy writing!

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